Team

In the last two decades, Demyanenko has created, developed, sold, and produced over 500 hours of television, including nearly a dozen hit series and specials. With experience on the both the buying side as a network executive  and on the selling side heading development for global production companies Demyanenko has been the creative force behind everything from massive unscripted hits  garnering over 150 million viewers to an acclaimed HBO documentary about gangs in Los Angeles to award winning podcasts and apps.

Starting his career as a journalist, Demyanenko’s first foray into entertainment was as an independent producer, developing and producing the feature documentary “Bastards of the Party,” which appeared on HBO and is considered the seminal work on Los Angeles gangs.

After then going on to writing multiple hit network specials, Demyanenko was named the Head of Development at Rocket Science Laboratories, where he created some of the most successful unscripted hits of all time, including "Joe Millionaire," “Temptation Island,” "My Big Fat Obnoxious Fiancé," and "Trading Spouses".

Demyanenko was then hired as VP of Development & Programming at Vh1, where he helped lead the network to its most successful period in history, developing over 20 series from creation to air in four years, including hit shows such as "Celebrity Rehab," "Tough Love,” and "The T.O. Show." During his time at Vh1, the network expanded programming from one to four nights, propelling it to a top ten cable network.

Demyanenko was then hired away to serve as the SVP at FremantleMedia and Shed Media US, where he created, developed, sold, and/or produced over 100 hours of television including the hit series “Basketball Wives,” “Basketball Wives LA,” “WWE Tough Enough,” “Freaky Eaters,” and “Eric & Jesse”.

Demyanenko now consults for numerous domestic and international production companies, networks, and nonprofits in television, digital, and podcast content. During the pandemic he created, developed, and produced numerous podcasts, including a climate change podcast with “Don’t Look Up” writer/director Adam McKay, and two on women’s issues that deal with gender equity and reproductive rights (the latter two both garnering 2022 Ambie award nominations.)

Demyanenko also writes on the intersection of  race, gender, and politics for numerous publications including Newsweek, Fast Company, Salon, and the Daily Kos, and has also been a writer for the Golden Globes. Additionally, he recently won a Telly award and was nominated for two Webby awards for producing augmented reality content for the CrimeDoor app where he served as Creative Director. 

He is a proud father of twins and a die-hard sports enthusiast. He graduated from UCLA, where he was a sportswriter, arts critic, and photographer for the Dailly Bruin. Go Bruins!

After years of developing and producing for networks and other production companies, Demyanenko is parlaying his experience and reputation into his next exciting venture: launching Betterdays Studios.

As a student at Brown University, Olin studied in the English department’s nonfiction writing program, developing the ability to craft compelling narratives across various forms of written media. Olin’s passion for storytelling and visual media is evident in his experience and achievements in journalism, film, and marketing. During his junior year at Brown, Olin wrote “The Ballad of the Tea Table,” a neo-western short film that was selected for production by Brown Motion Pictures, the Ivy League’s largest student film group. After a semester-long production period, the film premiered at the renowned Avon Cinema in Providence, Rhode Island. In the weeks following the premiere, the Brown Daily Herald published an article recognizing “The Ballad of the Tea Table” for its ambitious production process.

Before joining Brown Motion Pictures as a writer, Olin served as a Senior Staff Writer and head of Illustration for The Brown Daily Herald, Inc., a financially independent newspaper that has operated since 1891. Olin’s groundbreaking news story on criminal conspirator Gordon Ernst, his obituary of renowned Rugby Coach Kathy Flores, and his recap of a sensational Brown Football victory were all featured as cover stories for the print newspaper. In addition to writing consistently for the publication, Olin led a team of illustrators in the development of compelling visual media to accompany and elevate the Brown Daily Herald’s written content.

In 2020, Olin worked as a copywriter for the fashion market and social media platform Basic.Space, where he created impactful marketing assets to promote exclusive product releases with brands and designers such as Virgil Abloh and Ermenegildo Zegna. More recently, Olin has honed his marketing expertise by working with the marketing team at the Miami Design District, where he conducted market research, contributed to marketing and leasing strategies, captured engaging video-based content, and contributed written work to the MDD blog. Olin's unique blend of writing talent, marketing acumen, and creative vision make him poised to contribute to the success and growth of Betterdays’ sports media and production endeavors.