We Are Betterdays
Betterdays is a creative collective and full-service production company based in New York City. We are contemporary storytellers and innovative collaborators. We are directors, producers, creatives, and post production artists that are dedicated to originality and artistic integrity. Betterdays is committed to creating engaging, high-end content for brands, agencies, and artists.
What    We    Do
Think big and small. We’re satisfied by nothing short of creative ingenuity. We infuse every project with our unique vision, responsive to each client’s needs. We focus exclusively on the goal of representing our clients’ brands to their maximum potential, and we don’t do that by thinking inside the box. With the finest visual and conceptual direction, your message and image will be communicated effectively upon first view, driving viewers to become your active, loyal audience.
Every frame matters – this is a guiding principle for us. The attention to precision necessary for framing a shot is equally applied to budgeting, scripting, scheduling, and everything in between. We are the machine that transforms wild dreams into beautiful realities, and we perform on set with the ultimate goal of capturing what is necessary for the next phase of production. The best equipment and filming techniques, combined with the superlative talent of our experts in editing, visual effects, color grading, motion graphics, and finishing, bring each concept into sharp focus upon completion.
It’s an ever-changing market, increasingly saturated with digital media and new methods of engaging your audience. We understand where digital content is heading, and we are part of the developing landscape as pioneers in this constantly evolving space. We are avid consumers as well as inspired creators, and we have a common goal: to grow your brand and make an impact.
This provocative fashion short was created as the counterpart for a photo shoot that highlighted sexual ambiguity in a glamorous collision of styles. This video was released through El Pais
Yonas and OCD: Moosh & Twist
Yonas teams up with OCD: Moosh & Twist for a high-soaring, love-struck journey. For this music video collaboration, Betterdays shot the guys at the legendary boardwalk in the Rockaways.
Harry Winston presents The Water Collection, one of their premium lines. Betterdays shot this magnificent jewelry for a promotional campaign.
Betterdays intimately films the craftsmanship required to hand-design some of Harry Winston's finest luxury items. The graceful feature was captured in Saunier's studio in Paris, France.